Professor Dan Ariely
As a leading behavioral economist, Dan Ariely studies how people actually behave in the marketplace, as opposed to how they should or would perform if they were completely rational. Dan has been advising Boulevard R on how to optimize our service so that users stay motivated throughout the planning process and take concrete steps to improve their financial security.

Dan is the James B. Duke Professor of Behavioral Economics at Duke University and also holds an appointment at MIT’s MediaLab. He is the principal investigator of the Lab’s eRationality group.

He is the author of Predictably Irrational: The Hidden Forces that Shape Our Decisions and he serves on the editorial review board of a number of journals, including the Journal of Marketing Research, the Journal of Interactive Marketing, and the Journal of Consumer Research.

Dan was recently named one of Fortune’s 10 new gurus of the year and Predictably Irrational was selected by Amazon’s customers as their favorite book for 2008 in the category of Business & Investing.

Michael Kitces MSFS, CLU, ChFC, REBC, RHU, CASL, CFP®
Michael is a Director of Research at Pinnacle Advisory Group, an active member of the Financial Planners Association, a writer for trade and peer-reviewed journals and a speaker at numerous conferences.

Michael graduated Magna Cum Laude and Phi Beta Kappa from Bates College with a Bachelors of Science in Psychology with Honors and earned a Masters of Science in Financial Services from American College. In 2006, Michael was recognized by Financial Planning Magazine as one of eight Movers & Shakers within the profession. He writes his own column for Wealth and Retirement Planner magazine, has been a guest on CNBC PowerLunch, NBC Nightly News, CNN Live and NPR’s “On Point.” Michael has been quoted in numerous publications, including The Wall Street Journal, Newsweek, BusinessWeek, USA Today, The Washington Post and The New York Times.